Herman Martinez spent years on the other side of the courtroom.
Chief Prosecutor, Houston Judge…
Two and a half decades watching how cases get built…
And how they fall apart.
Now he defends them…
And he sends emails.
These aren’t newsletters about legal news or firm updates.
He doesn’t talk about “what changed in Texas DWI law this month.”
He writes about what he knows that other criminal defense attorneys don't.
What prosecutors look for…
How they evaluate cases…
Where the weaknesses are that most defense attorneys miss because they've never sat on that side of the table.
One of his most effective emails walks potential clients through the questions they should ask any criminal defense attorney before hiring them.
Experience with toxicology…
Field sobriety test challenges…
How many cases like yours have they actually taken to trial.
That email generates more replies and consultation bookings than almost anything else he sends.
Because it could only come from him.
Not from a marketing agency, generic law firm blog, or AI.
But from a former prosecutor who knows exactly what the other side is thinking.
You might think that you need a big list…
Or that you need to send lots of emails…
But none of that is as important as this:
You need one angle that only you can own.
Your background, courtroom experience, the specific thing you've seen that nobody else in your market has seen.
That's the email that gets forwarded.
That's the one that makes a referral source think of you six months later when someone they know gets arrested at 2am.
-The Criminal Defense Brief
P.S. If you've thought about building something like this…
A direct line to your referral sources and potential clients that nobody else can touch…
Reply and tell us a little about your practice.
We’d like to show you what that could look like for you specifically.